TikTok RPM is terrible - what can I do?

🤔 Help Needed

I’ve been growing my TikTok account for the last 30 days and was able to get into the creator rewards program within those 30 days. Prior to getting in I would check the analytics of my overall account as well as each individual video pretty obsessively to try to identify trends. What I noticed was that my content was highly pushed out to my country where I’m located as well as the surrounding countries, which include the UK, France, Germany, Italy, Belgium, the Netherlands. That was a consistent theme across my videos every time.

However, as soon as I got accepted into the creator rewards program, TikTok completely shifted my audience geography to be primarily Indonesia, Philippines, Myanmar, and Cambodia. I’m talking literally the first video after I got accepted into the program. Obviously nothing at all against those countries whatsoever, but the fact that viewers from those countries are my primary audience has driven my RPM on my videos down to £0.02.

Any tips and tricks from someone who’s faced the same thing? I made all of my videos in English, target US and UK topics, use hashtags and the tag location to optimize for country and location but nothing changes the audience. I’m disappointed because if my viewership by country stayed the same as it was before being accepted into the program, I could make a decent living off of TikTok.

Posted Oct 28, 2025, 4:50 PM UTC

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