People’s Attention Spans Are Getting Shorter and It’s Killing Conversions

It’s wild how short attention spans have gotten online.

People won’t read a landing page, won’t watch a 2-5 min video and will bounce in 3 seconds if something doesn’t click

That’s why short, clear video funnels are outperforming long sales pages. We tested a 45 sec explainer with a calendar link and it beat our old 2 minute VSL by over 3× in booked calls

It’s not about saying more it’s about saying it faster and clearer

Anyone else noticed shorter content actually converts better than long form lately?