How AI Search Is Changing the Way People Discover Brands

AI has completely changed how people in the UK search.

Between Google’s AI Overviews, TikTok recommendations, and ChatGPT-style search, consumers aren’t clicking through traditional search results anymore.

Instead, they’re looking for quick answers.

That means discovery now happens everywhere, not just Google. Someone might find a product in a TikTok video, confirm it through ChatGPT, then see it again in a Google AI summary before buying.

The result: visibility is fragmented, and “ranking #1” doesn’t mean what it used to.

Here's our full article about how AI Search is changing the way people discover brands, including real UK examples of how AI is changing search habits: AI in Search Engines