I Simulated a Luxury Handbag Stock Market and Invested $100...
choooooooose youuuuuuurrrrr fighter!!!!!!!!!
Slip into your stiffest navy suit and rehearse your ‘markets are crazy right now’ small talk — we’re headed to Wall Street babe.🧃📉
I often dream, “What if there were a handbag stock market” — and 6 months ago you put $100 into one of the most iconic bags? 📈 I pulled recent sales data from The RealReal, Fashionphile, and ReBag to build a quick 3-bag “portfolio” and track their resale performance like stocks.
So who are you picking?
- NASDAQ:HB The Hermés Birkin in size 35 because big bags are BACK (allegedly)
- NASDAQ:CCDF The Chanel Classic Double Flap in size medium, and lambskin because swoooooon
- NASDAQ:LVS The Louis Vuitton Speedy in size 30, canvas (monogramed duh)
(Or should the tickers lowkey be “EPA:” because they’re French........ whatever)
you whisper “but how did you build the handbag stock market?”
and I’m literally J U M P I N G out of my hunchback-inducing office chair to tell you. I'll spare the overly nerdy details here but I walk through the full methodology in this post.
🥁 drumroll please!!!!!! 🥁
I nearly fell out of my chair. THE SPEEDY?!?!?! THE WINNER??!?!?!?!
- Miss Speedy-licious +9.9%
- lé Birkin +5.2%
- Coco’s Double Flap +2.5%
I’m not going to lie. This led to a few good hours of deep, deep rabbit hole debugging, rerunning and rerunning the numbers, writing test cases, losing myself to existentialism, the whole 9 yards. Because literally H O W could this be?
Embarrassed to say, I had one of those DUH moments. I pulled myself out of the code, leaned back in my chair (and actually sat up straight for once yikes) and realized % change DOESN’T TELL THE FULL STORY.
It’s dollars!!! It’s money!!! Think about it. Each of these handbags were starting from a different baseline resale price in March. We all know a Birkin costs >10x a Speedy!!! That was the aha moment. Cut to the numbers.
| Bag “Stock” | % Return | $ Change | March Baseline Avg Sold Price |
|---|---|---|---|
| NASDAQ:LVS | +9.9% | +$111 | $1,120 |
| NASDAQ:HB | +5.2% | +$626 | $12,141 |
| NASDAQ:CCDF | +2.5% | +$145 | $5,809 |
And that’s when it clicked: while the Speedy had the highest percentage gain, the Birkin created the most actual dollar value. % change tells one story, but absolute value tells another.
Naturally, I got curious: why did the Speedy spike so hard ~May? A cursory hit to the Goog and I found a few articles/pieces of content (example, example, example) predicting, dissecting, pontificating on the resurgence of the Speedy. Not the most rigorous analysis, I admit. But I got tired by the end of the night so that was satisfying enough for now lol.
well this was capital F: Fun !!!
At least for me 🙃 ... Look, I love mixing data and luxury, but this is NOT investment advice. Like srsly. Just a quick and dirty experiment with some numbers. The crossover references to culture/trends/what's happening in lé zeitgeist were SOOOO cool to see too!!! Consumer behavior and habits are wild!
Until next time xx
Posted Oct 30, 2025, 2:14 PM UTC