Is focusing on Shorts worth it for a small channel right now?

I’ve seen creators double their subs in a month from Shorts, but I’ve also seen others burn out after getting views that never convert. Shorts can be an incredible top-of-funnel tool if you treat them that way, fast visibility, quick experiments, audience testing. But if you expect them to drive long-term watch time or deep engagement, you’ll probably be disappointed.

What’s your experience been? Have Shorts actually helped you grow your core audience, or just your view count?

Posted Nov 1, 2025, 1:24 PM UTC

52
Loading comments…