🚨 ASO Reality Check
Apple's keyword popularity scores are WILDLY inconsistent.
I tested "bouliste" across 2 Apple Search Ads endpoints:
• /recommendation: 10 → 27 (in the SAME DAY!)
• /popularities: 5
Same keyword. Same day. 440% variance. 🤯
How are we supposed to make confident ASO decisions when the "source of truth" is this unstable?
This is exactly why I built an ASO Trends Dashboard that monitors keyword rankings 24/7 with ACTUAL App Store data:
📊 What it does:
• Checks your app's ranking every hour for any keyword
• Tracks across multiple countries simultaneously
• Stores everything in a local database
• Displays rankings as candlestick charts (like stock trading)
💡 Why candlesticks for rankings?
Each "candle" shows 4 data points:
- Open: first ranking of the period
- High: best position achieved
- Low: worst position
- Close: final ranking
This lets you spot volatility, trends, and algorithm changes at a glance.
Who else is frustrated with Apple's ASO data inconsistencies?
Posted Nov 2, 2025, 9:17 AM UTC