I spent 300+ hours building a SaaS I thought failed, turns out it didn’t

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I created Doculli AI and spent 300+ hours, and no one had even touched it. I recently made a Reddit post, and it got shit on; however, I also got some great advice and it gave me clarity of the direction of the product. This is what I learned

  • Your ideal users aren’t who you think. The people I expected to care didn’t, but I got DMs from others who genuinely saw value and even signed up.

  • Marketing clarity > product complexity. I was explaining the product like a technical paper. Once I simplified it, I immediately saw more interest and better responses.

  • Most comments won’t get it, and that’s fine. 90% of people will skim and dunk for karma, but a few thoughtful ones will give advice that changes your whole direction.

Doculli is an AI PDF extractor, which saves time on repetitive document processing as well as offering an API for users to automate workflows. The unique selling point is mainly the structured nature of the output and the control you get from creating your own structure. This utilises a newer prompting approach called JSON prompting and gives you much more control, reduces hallucinations and improves accuracy.

Doculli has its own niche; many people just think it's another PDF extractor, however, it solves a very niche pain point of document automation and processing similar documents repeatedly.

Doculli is also light-weight, fast, optimised and very affordable, being one of the cheapest PDF extractors on the market with a very unique approach.

Let me know your opinions.

Posted Nov 3, 2025, 9:10 PM UTC

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