Is New World the first time we have data on the impact of a developer announcing dropped support for a game and the impact that announcement has on a player population immediately?

New World player here, and while I'm as sad about the game being essentially canned after being put into a great state, there is a good lesson here into making sure that your entertainment isn't too deeply a part of your identity. It's a good thing we're in November with a bunch of great games coming out.

That being said, I'm actually extremely surprised at how severe the player drop off on steam has been for New World after the announcement.

• The game went from 40,000 Steam Players at peak times on average to 12k and then lower to sub 10k.
• It looks like not even the current content being good was enough to keep people engaged, as people were not just playing the game to have fun NOW, they were playing the game with the intent of long haul investment.

I have never seen an event like this in the past, am I just unaware of something like this happening before? Are there similar incidents with publicly available data? Super interesting phenomenon.