Netflix looking to snag video podcasts from iHeart

https://thestreamable.com/netflix-negotiating-with-iheartmedia-to-license-video-podcasts?utm_source=newsletter&utm_medium=email&utm_campaign=sendgrid

Netflix now has its sights set on a different competitor: YouTube, the only streaming platform that consistently draws more viewership than Netflix itself. The strategy Netflix is pursuing to overtake YouTube is becoming increasingly clear, especially in light of a report that it’s now negotiating with iHeartMedia on a new video podcast licensing agreement.