Using influencers to promote SaaS

Hello r/SaaS

I don’t have an audience or following on social media, so I’ve been thinking about using influencers to promote my SaaS.

Have any of you tried working with influencers to promote your SaaS?

Would love to hear your experiences — what worked, what didn’t, how you found and dealt with influencers, and whether you used any tools or platforms to find the right influencers.

I am considering to promote on :

• YouTube
• LinkedIn
• X

Any tips or lessons learned would be really appreciated.

Thanks in advance!