Amazon removed all my £667 gift card balance after one £50 code issue — no reply. What else can I do?

Hi everyone,

I’m honestly at my wits’ end and would appreciate any serious advice. Five days ago Amazon UK suddenly removed all my gift card balance (£667) from my account, saying it violated their Terms and Conditions.

One of the gift cards (£50) came from a game reward (digital code, no physical card). Because of that one card, Amazon wiped all my balances, including the ones I legitimately bought from authorised retailers and university research reward cards. I called customer service, they gave me the email return-postage@amazon.co.uk to send my evidence. I first emailed on 2rd Nov, it’s been 3 days of silence. No confirmation, no reply. I called again on the 3rd. The customer service told me the case was “escalated to a manager,” but I only received the same automated notification saying

Hello,

Thank you for contacting us regarding your account.

We have canceled your order and voided your gift card balance used for order #026-1835985-2463651.

We have taken these actions because you are attempting to use Amazon Gift Cards that are in violation of our Terms and Conditions.

If you believe we took this action in error, please reply with an attachment of the gift card purchase receipts or other documentation of gift card ownership, and authorise all the Amazon Gift Cards used to place the order #026-1835985-2463651.

I replied to those emails with more evidence, still no response. I feel completely ignored. I’m a genuine customer and I redeemed everything in good faith. Losing £667 because of one £50 digital code is absurd.

Has anyone actually succeeded in getting their Amazon gift card balance reinstated after this kind of “mass removal”? Is there any effective escalation route beyond normal customer service (But I already sent a complaint via Account Specialist)?

Would contacting CMA / Trading Standards help in this case?

Any advice or shared experiences would really help. I just want Amazon to look at my case fairly instead of silently keeping my money!

Thanks so much!