LPT: Save yourself a click. If a news headline ends in a question mark, the answer is (almost always) "No."
This is known as Betteridge's Law of Headlines. The rule is simple: "Any headline that ends in a question mark can be answered by the word no." Why? Because if the publisher had the evidence to state the claim as a fact, they would have. The question format allows them to speculate, exaggerate a weak claim, or generate clicks based on a premise they can't actually prove. • Weak Headline (Question): "Is This New Berry the Secret to Curing Cancer?" • Strong Headline (Statement): "New Study Confirms Berry's Anti-Cancer Properties." If they could run with the second headline, they would. They use the first one because the answer is "no," but they want you to click to find out.
Posted Nov 7, 2025, 7:04 PM UTC
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