Is digital marketing actually a good career in 2025 or just hype?

I’ve been hearing a lot about digital marketing lately everyone seems to be talking about it like it’s the next big thing. You see ads for courses, YouTubers showing crazy income screenshots, and job posts asking for people who know “AI marketing tools.”

Personally, I find the field interesting it’s creative, analytical, and seems less monotonous than pure coding or finance roles. But at the same time, I feel it’s becoming too saturated, and AI is automating so many tasks like ad copywriting, analytics, and SEO. I genuinely want to know if people working in this field still see strong career growth, or if it’s turning into another overhyped skill that everyone is learning but few actually master. From my point of view, it’s a great skill to learn, but success probably depends on how deep you go like actually understanding human behavior, strategy, and analytics, not just using AI tools.

What do you all think? Is digital marketing still a solid career path in 2025, or are we already past its peak?