How to get more engaged users (@spez if you're there)

190M people visit Reddit every week in the US, half the population. Approximately 20% are engaged, logged-in, serious Redditors (Engaged User). The other 150M are casual visitors (Casual User), searching on Google for product recommendations or whatever, reading a post and leaving.

(I can support these estimates if anyone is interesred.)

Engaged Users can be intelligently, and repeatedly targeted with relevant ads. Casual Users see one ad with minimal targeting, just a vague impression.

Getting casual users to spend more time in the app would be a major driver of revenue growth. How to do it?

My suggestion:

When a Casual User comes to Reddit from Google they should land in a search engine interface. They should be presented with multiple posts/summaries relevant to their search (not just Google's suggestion).

When they click on a post it should be presented in simplified form (using ai) without the irrelevant chatter (full view optional). The interface should lead them to further posts, encourage further searches.

After a few clicks require registration.

Initial registration should be extremely simple. Email as user name, no password, done! After a few site visits require creation of a password and email verification.

For users with email username, the default interface should be highly Search Engine oriented and very clean and simple. No Reddit confusion.

To post a comment require creation of an anonymous username. Now the user is 'engaged'.