Planning to start IOS native dev agency and need your thoughts

Hey everyone,

I’m planning to start an iOS-first mobile development agency that focuses purely on the Apple ecosystem — building for iPhone, iPad, Mac, watchOS, and Vision Pro.

A bit about me: I’m a veteran software engineer with strong experience in cloud and backend systems, but only a few years of hands-on experience in mobile dev. That said, I’m more passionate about the Apple ecosystem and think there’s a niche for a boutique agency that delivers high-quality native experiences across Apple devices.

I’m planning to invest around ₹20L (~$24k) to get things started. For pricing, I’m thinking of structuring projects as follows: • Small projects: ~$4,000 • Medium projects: ~$8,000 • Large projects: milestone-based pricing • Maintenance/retainer: monthly subscription for ongoing support & updates

I’d love to get your thoughts on: 1. Does this pricing model sound reasonable for an early-stage agency? 2. Any advice on getting the first few clients (especially as someone with a cloud background transitioning to iOS)? 3. Should I keep the focus exclusively on Apple platforms or stay open to cross-platform (e.g., Flutter) early on?