i stopped trying to “go viral”… and somehow started getting 60+ leads and 10+ paid users a week. still makes me laugh a little.

for months i was doing everything the gurus say. posting daily. changing hooks. trying threads. commenting on every random post in my feed. following the “best posting time” nonsense. all of it.

and nothing changed.
a few likes, maybe a comment. zero leads. zero real convos. definitely zero calls. it honestly felt like i was throwing hours of my life into a black hole.

one night i got so annoyed i just stopped and asked myself… ok what actually works for people who get consistent inbound? not the loud people… the ones quietly winning.

that’s when i realised something stupidly simple:
the people who win aren’t posting more.
they’re just seeing the right people every single day… and actually talking to them.

so i deleted my entire routine and rebuilt everything from scratch.

and yeah… that’s when it clicked.
first week, booked 20+ calls.
and it’s been consistent ever since.

here’s basically what i changed (nothing fancy):

i stopped using the main linkedin feed completely.
i made 3 tiny lists: people i want to work with, people who keep engaging with me, and a few smart folks in my niche. that became “my feed.”

every day i left around 20-30 actual comments. not the “great post” junk. real thoughts. if i could add something, i added. if i could ask something, i asked.

anytime someone replied to me a couple times or we kept bumping into each other, i just dm’d them something like: “hey we keep running into each other on here so… hi 😂”
that DM alone started so many good chats it’s embarrassing.

i also stopped being an idiot with follow ups. i used to forget everyone. now i just follow up in a couple days, then again after a few more. nothing aggressive. just not disappearing like before.

and i stopped posting every day. honestly the biggest relief. now i post 2–3 things a week that are actually worth posting. small stories, lessons, stuff i’ve tried, little frameworks. that alone brought the right people to me.

fridays i just look at what actually worked. nothing complicated. what comments got replies, what posts pulled the right people, who feels warm, what to repeat.

and i just do that every day.
20–60 minutes max.
not glamorous at all. but consistent. and consistency beats all the “algorithm hacks.”

anyway, a few people asked me about this so i put the whole guide, top hooks, top DM templates, and comments into a clean Notion page. if you want it, i can share.

if you’re stuck with marketing, trust me, i was in the exact same hole. happy to explain anything in detail.