How do i ever get good at conceptual work in architecture?

im a first year masters student and for a long time now, i have felt that i never produce a novel concept for my architecture projects. it makes me feel so stupid, in a way. i see my peers and they get ideas so quickly, compared to me. it takes me a long while to even arrive to a decent concept and that makes me lose time, when i could have finished a lot of my deliverables. I feel so terrible; i didnt do well in my first semester, the way i had hoped i would.

anyways, again, how, just HOW does one even get a solid concept idea for projects?