Renovation Companies- European Craftsmanship

Hello all. I’m looking to relaunch my bathroom renovation company in the area, from Ontario. I currently have „Euro” in the name, as I am from Europe originally, and people here value European craftsmanship as very detail oriented and high quality, and that’s exactly what I specialize in. To stand out in a sea of „do-it yourselfers”. My question to homeowners- does this matter to you, the „European” aspect? I was really impressed with the general craftsmanship of builds here in the Okanagan, certainly not what we are used to here in Ontario: both in terms of new builds and renovations. Would keeping that in my business name somehow be a deterrent? Would appreciate some honest feedback!

TIA!