Week 1 marketing for my macOS app: 31 users, 7 directories, and everything I'm doing to grow traffic

Building an AI-powered password manager for macOS. Sharing the marketing side of the journey.

The product: The Password App - uses AI browser automation to actually change your passwords, not just store them. Been building for ~6 months, launched publicly last week.

Current metrics (last 7 days from Google Analytics):

• 31 active users
• 37 pricing page views (+500% week over week)
• Traffic sources: 26 Direct, 7 Organic Social, 1 Referral
• Countries: US (15), Germany (5), UK, France, Spain, Denmark, Bangladesh

Marketing infrastructure I've set up:

• Google Search Console - Submitted sitemap, monitoring for indexing. Still waiting for most pages to get indexed.
• Google Analytics 4 - Custom events for key actions (download_page_view, pricing_page_view, free_signup_page_view). Helps me see where users drop off.

Directory submissions (7 completed):

• AlternativeTo
• SaasHub
• Capterra
• Slant.co
• SourceForge
• TheresAnAIForThat.com
• SoloLaunches.com

Content marketing - Published 6 blog posts on security topics. Trying to rank for long-tail keywords around credential theft, password security, AI agents.

Social presence - u/thepasswordapp on X. Posted ~9 tweets today alone. Mix of product updates, builder journey content, and security news commentary.

What's working:

• Direct traffic is highest, suggesting word-of-mouth/sharing
• Organic social growing (7 sessions this week)
• Blog posts getting indexed slowly

What I'm still figuring out

• SEO takes time - most pages not indexed yet
• Converting visitors to downloads

Next steps:

• More directory submissions (G2, GetApp)
• Guest posts on security blogs
• Maybe a Product Hunt launch when I have more traction

If you're building something similar, would love to hear what marketing channels worked for you.

Check out the app: https://thepassword.app