Are Paul Richard’s / Seiko / Bulova Considered Luxury?

Greetings all and thank you for taking time to read my post. Lots of cyber Monday deals on watches so I’m looking to get my first affordable “luxury” watch. I own a bulova and love the classy look. Paul Richard’s watches have caught my attention due to the AP look but I don’t know much about them. Out of the 3 brands I’ve listed, which has a more luxurious reputation associated with them? Thank you to anyone with help and extra tips.