Should agencies start offering AI consulting as a service?

Many agencies are adding AI consulting as clients ask for automation, faster production, and lower costs.
Some offer workflow audits, custom AI tool setups, or training for internal teams.
The challenge is keeping expertise updated, since tools change fast.

Critical Insights:
• Agencies that adopt AI early often win efficiency-first clients.
• Packaging AI consulting as a clear service makes it easier to sell.
• The biggest risk is overpromising what AI can do.

Question:
Do you think AI consulting should be a core service or only an add-on?