Noticed that Beis has started putting the actual order itself on the outside of packaging

Hello, I wanted to give everyone a heads up that Beis is putting the contents of the order on the outside of the packaging, which I find super weird. I emailed about it but didn’t get a real response. I am cool with the packaging saying “Beis” I mean it would be kinda nice if it didn’t, but that’s fine it’s branding. What I DO NOT understand is why my package said “Beis x Gap - shoulder tote” on a sticker, or why it said “Beis the air pouch set - deep teal, Beis oversized crescent catchall - deep teal” like do you get what I’m saying, it legit says WHAT IS IN THE BAG on the outside !! WHY!!! I’ve never had a single retailer do this. Has anyone else noticed this lately?? Has happened for the last 3 or 4 things I ordered.

I got a suitcase for my dad for Christmas and I’m pissed knowing it’s gonna say what it is on the outside.