How do you reduce no-shows for SaaS demos? 16 no-shows in 2 weeks

Looking for some advice on reducing no-shows for SaaS demos.

In the last two weeks I’ve had 16 no-shows for booked demos. That’s people who picked a time on the calendar, got the invite, and then just never showed up.

Right now my process is:

• They book via a calendar link
• I send a confirmation email
• If they don’t join the call, I follow up via email and phone to reschedule

But clearly this isn’t enough, and it’s starting to kill my energy and pipeline.

For those of you who’ve managed to get your no-show rate under control:

• What specific steps or automations made the biggest difference?
• Do you send multiple reminders (24 hours, 2 hours, 10 minutes)? Email + SMS?
• Do you qualify harder before giving a demo slot?
• Do you send anything before the demo (Loom video, short questionnaire, agenda) to increase commitment?

Any concrete examples, tools you’re using, or message templates that worked for you would be super helpful.