Cleaning septum pain

My septum is only 2 days old normal sized horshoe and I clean it 3 times a day with dermaklenz. I dont know how bad its supposed to hurt when I clean it but I cannot clean it at all without full on sobbing in pain. I've dealt with the healing process of peircings 16 times and it's only ever hurt a little to clean them but this feel like the absolute most stabbing pain. I noticed it isn't exactly in the peircing hole. It's around and going down the left side and still lingers for 2 minutes after. Is this normal?