Thoughts on the direction Oner seems to be taking?

Just wondered how other people feel about the direction the brand seems to be taking these days?

As someone who buys OA items for lifting, it feels a bit disheartening to see that it feels like they’re putting more energy into more Pilates/rest type clothing than gymwear.

Like I completely get that if it’s what’s popular currently then they may as well take advantage of that, but even little things like “12 days of gains” being changed to “12 days of Oner” and also the fact it feels like “Active” is disappearing from the brand name too, it’s kind of sad to see.

I was so excited for 12DOG last year and this year I just feel disappointed by it so far, it’s not even that the colours aren’t ones I’d buy, but the products themselves just don’t feel that interesting or fresh to me?

Even the dumbbell PJ’s that got teased before and then cancelled for being too niche, it’s like how is it too niche for a brand that (in my view) would predominantly be selling products to people who lift?

Maybe I’m just being miserable haha, but I’m curious to hear other people’s thoughts!