What actually gets you to go out to a nightclub/bar these days?

I’m working on creating more engaging content for nightlife/club events and would love to hear from this community about what makes the difference between staying home and actually going out. Is it:

• Specific music/DJs you love?
• Friends dragging you out?
• Special events or theme nights?
• Drag Shows?
• The venue/atmosphere itself?
• Needing to dance and blow off steam?
• Meeting new people?
• Something else entirely?

And what are the biggest things that make you decide NOT to go?