Question: How significant is the neutering OpenAi did with their "allignment" ethos? Could there be a real different gpt if someone spent $100m on a non-alligned gpt?

Title says it. I am not that deep into the discussion so hoping for some people deeper in it can pick up on the idea.

Is it just this superficial gpt politeness that any of the non-rich companies can just turn off and you cant expect much more than the existing kind of bratty or combative character ais, or does it go really deep and you could and would need to spend OpenAi levels of money to train something completely different, unhinged and unfiltered but also potentially really exciting ind a different direction?