Half of the leads got to be fake right?

Just wondering if anybody else notices that most of the leads people make aren’t even real leads. I see some people getting like 8-10 leads a month and 4-5 lead forwards but maybe 1-2 of them show up to a meeting or answer a follow up call. And the people doing this get praised like they are Jesus himself. Just feels stupid busting my ass to find quality leads and to not even be noticed because someone “got 10 leads this month” is there a reason they care so much about quantity over quality? Just seems like they could do even more business if they didn’t force people to make up stats just so they can stay off their team leads radar.