Do flyer drops still make sense for businesses from a cost point of view?

Bit of a random question, but for people who’ve run a small business or worked in marketing:

Do letterbox flyers still have any financial value these days?

Printing + labour + time adds up, and it feels like digital ads would be cheaper and easier to measure. I’m just curious whether anyone here still uses flyers, or if they’re more or less dead in 2025.

If you’ve dealt with them before:

• Did they actually bring in business?
• Were the costs worth it?
• And did you track delivery somehow, or just hope they were done properly?

Not promoting anything — just trying to understand whether flyers still have a place from a dollars-and-sense perspective.