The case for AMZE: The AI-powered hidden gym company

Amaze Holdings used to be a wine company, but is now a AI-powered creator commerce platform right in the midst of the current AI boom.

1. Creator Economy

The creator economy is growing 4× faster than the rest of the media industry. It is projected that U.S. creator ad spend will hit $37B in 2025, up 26% YoY.

Brands are moving marketing budgets from traditional ads → creators. Amaze builds the tools powering that shift.

2. What Amaze actually does now

Creators and small brands use Amaze to: - build storefronts - sell products - design merch - process payments - track analytics

AMZE earns revenue from: - subscriptions - transaction fees - AI + premium upsells

High-margin SaaS revenue -> 94% gross margin.

3. Their AI engine (“Amaze Moments”)

Moments detects when a creator is trending and automatically rearranges their store based on what historically sells best. If they go viral, the store instantly updates to maximize sales. More sales for creators = more transaction revenue for AMZE.

4. Relaunch of The Food Channel

AMZE recently bought and relaunched The Food Channel. The Food Channel is not just a TV network, it’s a large digital food media brand with strong SEO and traffic history.

What this means is Amaze can make money through ads, affiliate links, sponsored content, shoppable recipes, and creator storefronts embedded into content

5. Financials (Q3 2025)

• Revenue up 1,884% YoY to $1.25M
• Gross profit up 668%
• Margins around 94%
• Pivot is driving the growth (not wine)
• Still unprofitable but improving
• Aiming for GAAP profitability in early 2026
• Recent $4.8M raise adds runway (but dilutes)

This financial shift shows the new business model is actually working.

6. Insider buying

CEO Aaron Day bought 335k shares after earnings, now holding 575k+.

Insiders rarely buy after dilution unless they believe the turnaround is real.

7. Short interest + float situation
   • Float ~15M
   • Short interest ~200%
   • Cost to borrow ~90%

Any legit catalyst (creator announcement, revenue beat, Food Channel data) could moon this baby.

8. Why I see AMZE as a hidden gem

• SaaS + AI + media pivot gives them multiple revenue paths
• The creator-economy market is exploding
• The Food Channel relaunch gives them a built-in funnel others don’t have
• Real partnerships, real revenue growth
• Insider buying is a green flag
• Micro float + high SI adds upside potential

Still risky, still a microcap, but far more real than most sub-$1 plays.

TL;DR

AMZE isn’t a wine stock anymore. It’s a creator-commerce/AI platform growing revenue fast, with 94% margins, major partnerships, insider buying, ownership of The Food Channel, and a huge tailwind from the rapidly growing creator economy. Small float + high short interest adds extra upside. Still risky, but one of the few microcaps with an actual business model and real traction.