Simple SEO Workshop Example : Traffic = Authority = Re-Indexation Priority
What does this workshop experiment show?
The rate at which your pages are re-indexed. There are a lot of stories/conjecture about Crawl Frequency/budgets, about optimizing for it etc. Tehre's a simple rule of thumb that shows:
- Pages with traffic = Higher Indexing frequency (without edits)
- Pages with no traffic = Lower Indexing frequency (even with edits)
There are three reports that demonstrate this cleanly
Check the last index date of most clicked pages
Simple Test to show that Organic Traffic = Authority, that Authority = Indexing Prioritizing. Any SEO with traffic can do this:
- Open the >!Performance Report!< in GSC
- Inspect the top ten pages with clicks (the default list order)
The index date will most likely be within the last week.
Prove the Corollary
Now - to test the corollary. Reverse the Report Sort Order.
The pages with the least clicks and rank position - will have the longest dates
Want to find out the leading/lagging date for your domain's particular topical authority DNA footprint?
Go to >!Pages > Information about Indexed pages.!<
Note: The information report is about 7 days delayed.
The highest trafficked pages = most recent.
Flip the report - the least trafficked pages = the longest lag. The lag of the last pages to today = your authority indexation efficiency lag score.
Posted Dec 4, 2025, 9:42 PM UTC