just my theory

as an avid watcher/snarker here is my theory now that they have confirmed they moved to Memphis.

I think Lunden definitely has a new job. She shows the set up of her home office in the new TikTok and why else would they move to Memphis? They were probably doing OK with brand deal/influencer stuff but the money just isn’t coming in like it was pre-scandal, especially since Lunden probably got fired from her job due to the scandal. Even if they are making some money from TikTok, they definitely need Lunden’s job to prop up their overconsumption habits/obsession with appearance, as well as provide health insurance, (esp for expensive IVF stuff) etc while their viewers count is down.