[SWE] Seeking advice on how to build a waitinglist

Hey! I'm Olle - 20 y/o from Sweden, founder of Parasition and our new product Hugo. Hugo's mission is to make marketing extremely simple, initial target is founder led consumer brands and small businesses. We are doing this by bringing the power of an entire marketing agency to one person - one person using Hugo will be able to do 10x more, faster, and smarter marketing - all AI powered.

Raised our Angel round, backed by the likes of founders and first investors of Brewdog, Goat Agency, Mous Case, Elevenlabs, and others.

We are finalizing the product after having done a few pivots already - where we have been fast to market and then iterated. I know feel like we are really on the right path and early users love Hugo, i think it has massive potential.

My question and advice i'm seeking is how to build a massive waitinglist, i'm inspired by companies such as Canva - they have a similar target audience as we have.

Right now we are mostly cold emailing hundreds of founder led brands, but there are much better ways. I don't want to spend any money on ads, so wondering what advice you as founders have on how we can build a massive waiting list for Hugo - targeting small business owners and founder led consumer brands.

The webb is Hugo dot Love.

Happy to answer any questions.