How do you actually find clients for social media management in 2025? What’s the step by step process?

Hey everyone, I’m building my social media management agency and I want to understand the real process of finding clients in 2025. Not the “just keep posting and they’ll come” advice — I mean actual, practical steps that worked for you.

If you’ve grown your SMM client base, can you help me with:

1. Which platforms are actually giving clients?

I see people talk about: • Instagram • LinkedIn • Facebook groups • Reddit • Cold email • Fiverr / Upwork • WhatsApp community But which ones genuinely work (without paid ads)?

2. What’s the step-by-step process you followed?

Something like: • Optimizing my profile • Outreach strategy • What message to send • How many DMs per day • How to avoid sounding needy • Portfolio building • Closing the deal on call vs chat

I’d love to know your exact workflow, even if it’s basic.