Startups selling designer babies

Has anyone noticed there's an uptick in startups that advertise genetic screening and engineering, and in many of them, height is always mentioned? I know that DNA is random when it gets combined, but we may be heading into a world where we all look the same physically. Personally, I wouldn't wish what I have to anyone else (height plus some genetic trait that only affects men in my family). Before anyone starts screaming eugenics, no, I'm not advocating for that.