Is the reason why melodrama is seen as artististically inferior in TV how it's oftentimes abused for ad revenue?

It seems that melodrama (or how it's pejoratively called, soap operas) are seen as lesser becayse how they're often ane xcuse for cliff-hangers related to relationship and mad eout to be far too long and superficial despite having a lot of potential.

This I think it's quite well seen in the first 2 season of Twin Peaks on how on the frist bloc of episodes the dubplots, tohugh unrealistic and melodramatic, do make sense and are interesting before becoming filler material druing "those" espisodes of season before changing once again to a weird mix between melodrama and cosmic horror, elements of that continuing even to the largely abstract 3rd season even if relegated to just 1 subplot (the love triangle between Norma, Ed, and Nadine). Which shows that if done with genuine artistic vision isntead of just ad-revenue or filler can be quite well executed and powerful as a fiction genre.

Do y'all agree that even if potentially powerful (considering how it's used by, in literature fpr example, figures like García-MArquez) melodrama's awful reputation in TV (known a soap operas) is how they're usually abused for cliffhangers and ad revenue?