Interviewed Twice Months Apart — Still Rejected. What Am I Missing?

I’m hoping some recruiters or hiring managers here can help me make sense of this because I’m feeling really discouraged.

I applied to a coordinator/operations-type role at a mid-sized Canadian company a few months ago. I got an interview with the hr manager but didn’t get the job, which I understood at the time since I didnt tailor my resume and I felt like it didn’t really reflect my skill set well enough.

Fast forward to recently — I applied again, and they invited me for another interview. The recruiter actually remembered me, the conversation went smoothly, and he even gave me a timeline for when I’d hear back.

After the timeline passed, I got a generic rejection (“not the ideal fit for current needs”), with no feedback.

For context, my background is pretty standard: • admin coordination • program support • managing communication with stakeholders • database/spreadsheet management • documentation + reporting • event/workshop coordination • basic bookkeeping • updating websites + email systems I’m very organized, detail-oriented, and good with structured, repetitive workflows.

I genuinely thought I did better this time and that being interviewed twice meant I was close. But I’m confused what “not the ideal fit for current needs” usually means in situations like this.

Is it likely someone else just had a specific software or technical experience I didn’t? Or does interviewing someone twice and rejecting them signal something else?

I’m not angry — just tired and trying to improve. Any insight from people who hire would be appreciated.