What matters more for GMB ranking today: reviews or local relevance?

Hey everyone, I've been noticing a lot of changes in local search lately, and it made me wonder which factor is helping businesses more right now. So I wanted to ask this question and open it up for discussion here.
Which one do you think has a bigger impact on GMB ranking today - reviews or local relevance?

Posted Dec 9, 2025, 8:55 AM UTC

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