Is it even worth doing A/B testing for dropshipping anymore?

I keep seeing people talking about testing product pages, thumbnails, pricing, descriptions, etc. But honestly, with how unstable traffic can be (especially if you’re relying on TikTok ads or FB ads), I’m wondering if the data even means anything. Like… how am I supposed to run a legit A/B test when my traffic fluctuates, CPMs spike randomly, and half my visitors are just scrolling zombies anyway?

On top of that, running A/B tests means sending double the traffic to get meaningful results, and for small budgets it feels like I’d just be burning money to maybe learn something.

But at the same time, people swear A/B testing is a game-changer for figuring out winning creatives, landing pages, and price points. I’m stuck between wanting to optimize and not wanting to sink time/money into tests that might not even be statistically valid.