GEO and SEO

Context : I ak working on building a GEO startup and I have these questions. It will be very helpful if you guys can answer these questions.

1. Is GEO(Generative Engine Optimization) relevant to you? a) Don’t know what GEO is b) Not relevant(why? if possible) c) Yes
2. ⁠⁠Do you rely on Agency for GEO or do it yourself? If you do it yourself, what tools do you use? a) Agency b) Tool(which one?)
3. ⁠Since there are new LLMs(versions) coming out daily, do you optimize it frequently based on that? a) yes b) too much effort(basically lose out on some conversions)