How do big clothing brands shoot their flat lay photos? (Carhartt, Levi’s, Zara, etc.)

Hey everyone,

I’m trying to improve my flat lay clothing photography and I want to achieve the clean, consistent look used by big fashion brands like Carhartt, Levi’s, Zara, and Uniqlo.

I’m particularly curious about:

– Lighting setup

(softbox sizes, placement, shadow control, diffusion, key/fill ratios)

– Camera placement

(perfect top-down angle, using a boom arm or overhead rig)

– Light power settings

(how strong the key should be vs the fill)

– White balance

(fixed Kelvin, gray card, or custom profile?)

– Background choices

(white vs light grey for best consistency)

– Styling tips

(how they keep clothing perfectly smooth and symmetrical)

If anyone has experience in product/fashion photography, I’d love to hear how you set up your shots.

Diagrams, photos, or lighting breakdowns would be greatly appreciated.

Thanks in advance!