Quality of WIP?

Hey all, so I have a general question about Carhartt WIP. I recently went into the Carhartt WIP store in Covent Garden, and I couldn't help notice that the quality of a few of the pieces felt, I dunno, like not what I am used to from Carhartt.

I obviously know that the WIP brand is a sub-brand of Carhartt to open the brand up to a wider demographic, however, I couldn't help but notice the quality of some of the fabrics on their jackets.

Has anyone else noticed?