22 ATC’s, 6 IC’s, no sale yet.. why?

Question

Hey all, fellow entrepreneur here, I ran meta ads a couple days ago with a $60 budget on my ad set

Here are my kpis:

Total money spent so far: $186.56 Impressions: 2843 Link clicks: 154 ATC’s: 22 Initiate Checkouts: 6 Purchases: 0

I set my conversion event to ATC instead of purchase because I was stuck at $0 when I selected purchase as conversion event…

My question is, is this normal? I know I selected ATC but I figured once meta exits learning phase it would get a lot easier for sales (still in learning phase)

Can anyone help, thanks all

Posted Dec 10, 2025, 2:46 AM UTC

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