Built comparison pages for top 5 competitors. Now ranking for "[competitor] alternative."

SEO strategy: capture people already looking for alternatives to competitors. Built 5 pages: "[My Product] vs [Competitor]" for each major competitor. Traffic after 12 months: Page 1 (vs market leader): 1,200 visits/month, #3 for "[Leader] alternative" Page 2 (vs #2 competitor): 680 visits/month, #2 for "[#2] alternative" Page 3 (vs #3 competitor): 340 visits/month, #4 for "[#3] alternative" Page 4 (vs smaller competitor): 120 visits/month Page 5 (vs niche competitor): 80 visits/month Total: ~2,400 visits/month from competitor-related searches. Conversion rate: 8.2% (vs 3.4% for general traffic) Why comparison pages convert well: Visitors are already in buying mode. They know the category, they're evaluating options. They're dissatisfied with their current solution. Why else search for alternatives? Comparison format answers their actual questions. How are you different? Lower funnel than general content. Closer to purchase decision. What makes comparison pages work: Honest comparisons. Don't trash competitors. Acknowledge their strengths. Clear differentiation. Why would someone choose you specifically? Feature tables. Easy to scan and compare. Use cases where you win. Be specific about who you're better for. Testimonials from switchers. "I switched from [Competitor] because..." What doesn't work: Overly biased content. Readers can tell when you're not being fair. Generic comparisons. "We're better at everything" isn't credible. Ignoring competitor strengths. Acknowledge where they're better, then explain who cares about what. Legal gray area: Using competitor names is generally fine for comparison. Don't use their logos without permission. Don't make false claims about them. Some competitors don't like it. One sent a nasty email. I was factually correct, so nothing happened. Do you have competitor comparison pages?