Creators plz help!

A creator friend of mine just ranted about TikTok collaboration nightmares. Are these really universal pain points for all creators? He complained about sifting through endless spammy DMs just to find legit high-value brands, stressing over coordinating logistics and shoot schedules, getting burned by empty ad spend promises from brands, and having no data to tell which partners are worth long-term work. His rants gave me a new perspective on collaborating with creators. I want to ask that do all creators deal with these same issues, and what kind of collaboration actually stands out among the flood of invites? Has anyone got insights to share? Any tips on what makes a brand’s collaboration offer stand out from the rest? Plz help!