Dynamic Pricing Legislation
Consumer Reports released a concerning article yesterday about how grocery prices are impacted by dynamic pricing. Instacart is piloting dynamic pricing to see how much consumers will spend before they stop buying an item. They will also lie about the "before sale" price to make a deal seem better than it is. Instacart is the provider of electronic price tags so brick and mortar stores can change prices throughout the day. The use of AI to squeeze as much money out of each consumer is only expected to ramp up.
What to do about this? Contact and put pressure on your local representatives. Other states have introduced legislation to require dynamic pricing disclaimers, or to ban the practice all together. Federal level action is desperately needed as well. https://www.consumerreports.org/money/questionable-business-practices/instacart-ai-pricing-experiment-inflating-grocery-bills-a1142182490
Posted Dec 10, 2025, 2:58 PM UTC