Having trouble making my online presence match what I put on job applications

Hi everyone,
I have been job hunting for a few months now mostly in marketing roles and I keep running into this issue where my LinkedIn or personal site does not seem to line up with my resume for example on LinkedIn I highlight some freelance gigs and side projects that show creativity but my resume focuses more on structured corporate experience to fit the job descriptions I see. Recruiters have called me out on it once or twice saying it feels disjointed and I worry it makes me look inconsist.ent