Having trouble making my online presence match what I put on job applications

Hi everyone,
I have been job hunting for a few months now mostly in marketing roles and I keep running into this issue where my LinkedIn or personal site does not seem to line up with my resume for example on LinkedIn I highlight some freelance gigs and side projects that show creativity but my resume focuses more on structured corporate experience to fit the job descriptions I see. Recruiters have called me out on it once or twice saying it feels disjointed and I worry it makes me look inconsist.ent
A couple things that bother me:

I built my personal brand around being innovative and hands-on through blog posts and a portfolio, but a lot of the jobs want proven process skills, so I tone that down in applications. Now I wonder if that is coming across as fake.

Also, my Twitter is casual with opinions on industry trends, but I keep it separate from applications. Should I link everything or keep them apart? I do not want to seem unprofessional, but hiding parts feels wrong too.

I am starting to think this mismatch is why callbacks are low. Has anyone dealt with aligning their brand across platforms? What worked for you, or how do you even start fixing it?

Thanks for any input.