Brand new MPG 274URDFW E16 will not power on.

Just unboxed this monitor. Plugged it in. Won’t turn on no matter what I do, no matter what wall socket I connect It to.

I have known working Display Port Cables, I have known working wall sockets.

Did I really just get unbelievably shit luck?

The power brick lights up blue, but when I plug the monitor in, absolutely no signs of life. Clicking the power button doesn’t work, holding the power button doesn’t work.

Anyone else had issues like this? Were you able to fix it?