How's your social media game? (For yourself, not your clients)

For folks working for themselves - I'm wondering how good you all are on staying on top of your own business social media. I see other folks doing all this content and it gets me wondering how they really manage - I'm so terrible at it. I find getting BTS so tricky, and then the day to day stuff is such a time-sick. In truth I'm lucky to be so busy I barely have the time, but i'd love to know where others are at with it - do you think you're doing a good hob with it.